Editorial & Storytelling Services
From the first spark of an idea to the people who bring it to life, your story deserves to be told with clarity, creativity, and heart. My editorial and storytelling services are designed to shine a spotlight on what makes you unique, whether that’s a founder’s journey, a brand’s evolution, or the everyday moments that set you apart. With a journalist’s eye for detail and a marketer’s sense of impact, I craft narratives that get noticed, shared, and remembered.
What I do
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There’s an art to writing personal profiles which deliver an authentic view of the CEO/MD/Leadership team and which are of real interest to the reader. Profiles can feature in in-house magazines, company reports, marketing materials and on social media.
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Press releases flood the desks of news editors every day and very few of them get picked up and used in the publication. Why? Because they have no news angle and are regarded as pure ‘puff’. As a journalist, I know what the news or features desk is looking for.
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Whether online or in print, brochures remain an important part of a firm’s corporate image or a product’s outreach. They should tell stories and be read, not gather dust on coffee tables. I tell the story that connects, directed to the specific audience.
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Newsletters remain a major internal communications tool, keeping the team motivated and informed. Our approach is to interview the key people, write the stories in tabloid style and engage the whole team or workforce. No wonder leaders are outsourcing this – the time they save by doing so is immense.
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Blogging can be a bore, but when got right, blogs can deliver impactful stories. Here’s a test: are you telling the reader something they want to know, or something you think needs to be said? I write blogs from the perspective of the reader and in doing so, communicate how well the company understands its audience.
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Keeping shareholders and investors fully informed is crucial for listed companies and those with above-average numbers of shareholders. In addition to the keen eye of the Finance Director and company lawyers, annual reports should also communicate messages about the future as well as explanations of the past. This is where a journalist’s insight and knowledge of how the story will be received is invaluable.
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Storytelling through a company’s shop window – its website - is crucial. Are you clear about who you are and what you want the website to say? I have a process which helps leaders and managers gain clarity, then I wordsmith that to give shape to the website before the designers and SEO experts get to work.
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The power of storytelling through video is increasingly harnessed by companies. I work in partnership with Dan Clarke from Melon Photo & Video to translate the story into dynamic action on video for use on websites, social media and You Tube.
Who I can help
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I like to work alongside those PR companies frustrated because their clients’ stories are not being published. I can turn that around.
And when PR companies are faced with some “media management crisis”, my many years in business and politics can be harnessed to ensure the right story is told, at the right time.
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If your company is struggling to build brand awareness and create an impact with your target audience, then consider changing the narrative. It is highly likely there is another story there, waiting to be told. I can help you look at the marketing challenges through a journalist’s eyes and then craft that new narrative.
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I give back to leaders of small businesses the time they do not have to think through and deliver the messaging behind their marketing and internal communications campaigns. Contracting a journalist to help will not only save management time, but will ensure effective use of tight budgets.
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Hoteliers wanting more direct customers and an increase in repeat business should consider how telling their story could help.
The stories behind UK boutique hotels are of endless fascination to both international and domestic clientele. Too many hoteliers either don’t tell the story or fail to recognise the enormous value in having it told. When guests know your story and remember it, they come back again. And as a former hotelier, I know the huge value in repeat business.
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Millions of affluent readers comb the travel pages and sections of national newspapers, specialist magazines and digital publications. Every day. As a travel company or tour promoter, stories about journeys and destinations are lapped up. Hiring a freelance journalist to write feature articles provides the opportunity for the holiday to be featured in several publications. Why? Because the journalist knows what the Travel Editors are looking for.
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Up market estate agents seeking to attract more high net worth individuals to their property portfolio are invited to consider transforming their marketing materials through the power of storytelling.
Crafting the story behind high value properties, and the people who have owned and lived in them, enlivens a glossy brochure, from a collection of words and pictures into a captivating narrative which invites the right people to buy them. Such stories can often be repurposed to appear in national papers and specialist magazines.
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The hurdles faced by property developers are considerable, with the right messaging, tone and empathy needed to secure permissions and maintain goodwill as the development is built. The right story from the beginning, told the right way to the right people, can make the difference between a success, or a mess.
Not only does the communication strategy require considerable thought, but the evolving story needs to be told with sensitivity and persistence, across mass media and social media. A journalist, experienced in dealing with political issues and fallout, can become a valuable member of the development team.
Storytelling on Film
Bring your story to life on screen.
With video storytelling, created in partnership with Dan Clarke at Melon Photography - your brand’s personality, people, and place leap off the page. Watch The Power of Storytelling and Tales of an Ex-Hotelier to see how film can capture what makes you unique.
Video adds depth and emotion to your story, complementing your written content for a complete, memorable package.
Ready to be seen and remembered?
Ready for your story to make headlines?
Whether you need words that leap off the page or video that brings your brand to life, I’m here to help you connect with your audience in a way that’s authentic and memorable. Let’s work together to turn your business milestones, people, and purpose into stories that spark interest and drive results.